Virtual brands offer increased variety, simplified. A doordash virtual brand is essentially a restaurant that cooks up yummy foods exclusively for delivery. A virtual brand on doordash is like a secret kitchen inside another restaurants kitchen.
A virtual brand on doordash is like a secret kitchen inside another restaurants kitchen. These brands dont have a physical restaurant you can visit. Virtual brands utilize existing kitchen spaces to cook their food and expand through a form of franchising, allowing partner restauranteurs to offer the virtual brands products. I've noticed a couple things about virtual brands: They almost always have a sub 4 star rating or really low 4 stars.
Virtual brands utilize existing kitchen spaces to cook their food and expand through a form of franchising, allowing partner restauranteurs to offer the virtual brands products. I've noticed a couple things about virtual brands: They almost always have a sub 4 star rating or really low 4 stars. Sometimes there will be multiple different brands/kitchens selling the same.